Wednesday, August 29, 2012

Cover and Title Reveal for the Sequel to Kindle Ghost Bestseller A SOUL TO STEAL


It’s interesting which dates are significant to a person. For me the obvious ones are: my family’s birthdays, my wife and my anniversary, Halloween, Christmas and now Aug. 29.
Why today?
Because that was the day my first novel, A Soul to Steal, went live on Amazon’s Kindle. That was the day I became a published author.
I’ll be honest, I’d dreamed of that day for a long time, but it happened differently than I had imagined. I always thought it would come after painstakingly convincing an agent to represent me—and then convincing a big publishing house to give my book a shot.
Instead, it happened after I pressed a few buttons on Amazon’s extremely user-friendly system and sent my novel—ten years in the making—out into the world.
In the year since, it’s been exhilarating and more than a little exhausting. I have learned a ton, both about marketing a book and writing one. And let me tell you, writing one is a lot more fun.
In an ideal world, I would have launched the sequel to A Soul to Steal today, if for no other reason than the universe loves synchronicity and so do I. But alas, I’m in the final stages of polishing the manuscript and I’m not ready to let it out into the harsh light of day quite yet.
But I should do something to mark the occasion, right? So here it is: the cover art and title for my forthcoming novel, the second volume in The Sanheim Chronicles.  I want to thank everyone who has asked me about the sequel and expressed interest in buying it. Without your kind words, reviews and encouragement, this would not have happened. I also want to thank Travis Pennington, the cover artist, who I hope you agree did some fantastic work here.

Without further ado, here it is. Please let me know what you think: 


Wednesday, August 22, 2012

I is for Ignorant: How Sue Grafton Hates Indie Writers


As a political reporter, nothing is more tiring than watching a politician say something he or she truly believes, then issue a forced apology when the backdraft becomes too unpleasant.
But it is even worse to watch a bestselling novelist engage in that kind of behavior.
By now, many of you have already heard about mystery novelist Sue Grafton’s interview two weeks ago with the LouisvilleKy.com, in which she advised writers to avoid self-publishing at all costs and then proceeded to denounce any who have gone that route.
“Don’t self-publish,” she says. “That’s as good as admitting you’re too lazy to do the hard work.”
And that was just the beginning of Grafton’s obnoxious tirade. After interviewer Leslea Tash challenged Grafton, she opined further:
 “The self-published books I’ve read are often amateurish… To me, it seems disrespectful…that a ‘wannabe’ assumes it’s all so easy s/he can put out a ‘published novel’ without bothering to read, study, or do the research. Learning to construct a narrative and create character, learning to balance pace, description, exposition, and dialogue takes a long time. This is not a quick do-it-yourself home project. Self-publishing is a short cut and I don’t believe in short cuts when it comes to the arts. I compare self-publishing to a student managing to conquer Five Easy Pieces on the piano and then wondering if s/he’s ready to be booked into Carnegie Hall. Don’t get me started. Oops, you already did.”
Grafton’s comments sparked outrage from the indie author community who, quite understandably, didn’t like being called “lazy wannabes.”
But Grafton was just the latest in a long string of prominent traditionally-published authors to criticize the burgeoning indie movement. John Grisham, who once sold his books out of the back of his car in an effort to get noticed, essentially said indies are the scum of the Earth. Jodi Picoult, meanwhile, provided this piece of “advice” to writers (emphasis hers): “DO NOT SELF PUBLISH.”
As a result of the pushback, Grafton waited a week and then issued an apology: “I’d appreciate a chance to clarify the remark I made in the recent interview you posted.  I meant absolutely no disrespect for e-publishing and indie authors.”
She goes on at some length trying to justify her remarks by saying, a) she didn’t really know what she was talking about and b) she had incorrectly assumed indie publishing was the same as vanity publishing.
While it’s good that she felt the need to respond, it’s worth noting that this apology is actually missing a, you know, apology. She calls her remarks a “gaffe” and—much like every politician I’ve ever seen after they made a mistake—says she wants to “clarify” her remarks. But she does not actually say she was sorry or, more tellingly, that she was wrong.
Indeed, it seems likely that the non-apology apology was just a way to recover from the public relations problem her statements had created.
Her initial comments, meanwhile, say a great deal about Grafton’s attitude toward indie writers. In short, we are hacks. We don’t know how to write books, spend no time trying to learn, but take our crap stories to the market without regard to the basic rules of narrative, dialogue, characters or plot. We are, to use her metaphor, children who want our crayon scribbles on paper to be regarded as the same kind of high art she produces.
If we can actually write a good book, she says, the traditional publishers will find and promote us: “If you have a good story to tell and if you write it well, the Universe will come to your aid.”
The arrogance reflected in Grafton’s comments is truly awe-inspiring. It’s clear that she believes that: a) all good writers will get traditional book contracts and b) anyone who doesn’t isn’t a good writer.
Nothing in her apology in any way backtracks from those views. But they are clearly incorrect. Yes, there are plenty of bad self-published books. But there are awful books among the traditionally published as well. The idea that indie authors do not know how to “construct a narrative and create character” is demonstrably untrue.
I read mostly indie novels now and I’ve found some fantastic books, including “Mercury Falls” by Rob Kroese, “The Darkening Dream” by Andy Gavin, “On the Island” by Tracey Garvis Graves, “Devil’s Hand” by M.E. Patterson and “Wool” by Hugh Howey.
Those books feature great characters, interesting plots, and well-constructed narratives—and the “Universe” did not come to their aid. In all cases, they decided to STOP waiting for the Universe to come to them and seize their own destiny. Some of those writers have made it big, but others are still waiting to break through.
The idea that indie authors are “lazy” is also insane. If anything, we work harder than traditionally published novelists. When she’s done with a book—no matter how long she works on it—she has a team of people ready to edit, design a cover and plan a marketing campaign. Indie authors do all that themselves.
Candidly, I’ve seldom worked so hard as in the past year. I have a full-time job as a journalist that I must keep to support my family and—in my free time—I have tirelessly marketed my first book while simultaneously writing my second. During that time, I’ve mastered the art of the Facebook ad and spent thousands of my own money promoting the book. I’ve done blog tours, entered contests, been on radio programs, and found my way into the local newspaper. Trust me, that took work.
As for the writing itself, I slave over it. I’m not tossing off dreck and throwing it on to Amazon’s KDP. I’m not even writing a short novella and selling it, which I would do if I had any sense. No, I plot, write, edit and edit again. And while my wife (who also writes and edits professionally) is my editor, I guarantee you she is harder on me than Grafton’s editor is on her. There is not a scene or line of dialogue that we have not discussed how to improve. So I get pretty upset when Grafton essentially tells me that I don’t “read, study or do research.”
Don’t get me wrong, I’m not complaining. I am tremendously grateful for the opportunity Amazon and other ebook publishers have given me. My novel has been downloaded tens of thousands of times—a thought that makes me giddy just thinking about it. But don’t for a moment assume it was easy.
And I’m just one many. There are thousands of indie authors out there working as hard as I am, if not harder, to find their readership. I see them all the time—on Twitter, Facebook, blog posts. The vast majority of writers I come across are pouring their heart and soul into it, trying to find a way to rise above the noise and get noticed.
Yet Sue Grafton dismissed all of us out of hand. We are, to her mind, beneath her.
In her apology, she says, “I am not arrogant or indifferent to the challenges we all face.”
Yet that is exactly what she seems to be. As noted in this Forbes piece and in the comments on this stellar Indie Reader take on the same subject, you don’t normally see other industries attacking each other in this way. Does James Cameron take time out of his day to slam indie directors? Does Green Day stop to criticize any band that made a demo in their basement? Of course not.
Yet Grafton and her ilk seem to think it’s okay to spit all over us.
What she doesn’t realize—but perhaps understands now—is that indie authors really are the wave of the future. The ebook revolution is the cosmos’ way of evening the score, of letting readers decide what is worth reading rather than a handful of large publishers.
We’ve got good stories to tell and finally the Universe—in the form of Amazon, Smashwords and others—has come to our aid.

Thursday, August 9, 2012

A Soul to Steal is now on Nook, Kobo at NO COST

So I recognize I haven't been keeping up with this blog, and for that I apologize.

Truthfully, I've been hard at work on the sequel to A Soul to Steal, which is coming out.... soon. Very soon, I hope. There are revisions to be completed, copyediting to be done, but we're almost there. A few folks have read it and so far, the response has been tremendous. I'm very excited.

To celebrate it's pending arrival, I've expanded A Soul to Steal to Nook and Kobo. That's right, I'm no longer under the exclusivity arrangement with Amazon (Don't worry, Kindle, I will always love you). Furthermore, I've made the book totally FREE for both Nook and Kobo readers. Hopefully, we'll see it on iTunes and Diesel and anywhere else eBooks are sold soon enough.

If you have a Nook, you can download it here: http://bit.ly/AS2SNFree
If you have a Kobo, you can download it here: http://bit.ly/AS2SKobo
If you have anything else, you can download it from Smashwords (for free) here: http://bit.ly/AS2SSW
For those who haven't downloaded it for Kindle yet, it's just 99 cents on Amazon: http://amzn.to/asoul2steal

Happy Reading!

Wednesday, June 27, 2012

Is My Book A Success Yet?


In terms of book sales, June has been a crappy month. In fact, it’s easily going down as the worst month in A Soul to Steal’s nine month history as a published work, including when I first beta-launched it last September.
After a blockbuster February and March, book sales have steadily dropped off, only to collapse completely when Amazon changed its algorithms around May 1. I’m hardly the only one to whom this has happened. Author’s blogs are filled with similar stories. Some wonder openly if this is the end of “indie” authors, whether Amazon—probably unintentionally—has killed us off.
I’ve struggled with this question, only to conclude that the answer really doesn’t matter. The real question is this: why did I publish my book in the first place?
I did it so I could tell stories to other people. Years ago, I wrote a good book. I consistently believed that if I could put it in people’s hands, they would enjoy it. Amazon’s Kindle Direct Publishing Program gave me a chance to test that theory. Sure, I had dreams that it would be a runaway bestseller, storming the charts and allowing me to launch my career as a novelist. But in my heart, I knew that wasn’t likely.
So I set a realistic goal for myself: if I sold 1,000 copies, I would consider the book a “success.” I passed that goal in early January, not quite four months after the novel first went on sale. But I wasn’t satisfied.
See, I have a problem with the notion of “success.” If A Soul to Steal was selling in the Top 100 Kindle books, I might reasonably conclude it was successful. But barring that, I have no idea what my parameters should be. How many sales are enough? Should the book always sell well, or should it wax and wane? How come I’m not selling like Fifty Shades of Grey?
In the past couple months, I have checked the sales figures and despaired. Has this book gone as far as it can? What if this is the end? Does that make the book a failure?
A friend of mine asked me recently, “Aren’t you just amazed at how well the book has done? Do you ever sit back and think, ‘Wow! I did it’?”
I stared at him like he was an alien. I never once had that thought. Not once. When people congratulate me on how well the book has done, I inwardly assume they are kidding—or worse, they don’t really know what “success” is in this business. After all, no one is buying movie rights. And it’s not like publishers are beating down my door to offer me a six-figure advance.
But I think I’m the one who needs to change my definition of success.
To help me, I decided to total up some statistics. To date, I’ve sold more than 3,800 copies of the book and had it borrowed around 250 times. During the book’s free days, an additional 35,925 people have downloaded it. All told, A Soul to Steal has been bought, borrowed or downloaded to more than 40,000 Kindles.
During its run, it has hit multiple Kindle bestseller lists, including #1 for Ghost-Horror and #4 for Horror. It was the thrill of a lifetime to see my book sitting alongside Stephen King’s latest novel, even if it was only briefly. It has even been in the top 20 for Thriller and Suspense novels.
I have sold books in the United States, United Kingdom, France, Germany, Italy and Spain. I received a note from a gentleman in Romania who said he enjoyed the book and wanted me to write a sequel quickly.
The novel was well reviewed by the vast majority of book bloggers who read it, won praise from random strangers on its Facebook page, and been featured on USA Today. It has earned an average 4.7 rating on Amazon with 88 reviews—all but three of which were 4 or 5 stars. It even earned a celebrity endorsement from Mark Metcalf, the actor who played The Master on Buffy the Vampire Slayer.
Best of all, I’ve had dozens of people I’ve never met not only compliment the book, but ask me when a sequel will be out (It’s coming soon, I swear).
For me, that is the best sign of all. Not only did people like the book but, God help me, they want me to write more. If the goal was to pen a runaway best seller, then it’s clear I have not succeeded. On the other hand, if the goal was to find and connect with readers, then I think it’s time to lean back and say, “Wow! I did it.”


P.S. As a final hurrah for hitting 40,000 downloads, A Soul to Steal will be free one last time TODAY (Wednesday, June 27). If you haven’t read it yet, check it out.

Friday, May 18, 2012

The Real Reason I Self-Published: A Horror Story


When I was a kid, I played a strange mental game. Several days before a trip away, I would imagine that a monster was out there in the darkness, stalking me.
 Each night he would grow closer and closer and closer until finally… he would arrive at my house to find I had left. Howling in frustration, the vile creature would then sniff the air and begin the long journey to wherever I was visiting. But just as he was about to arrive there… surprise! I’d be gone again, usually back home.
I’m not sure what started the game or how I could overlook the glaring logical fallacy that was part of it. Why didn’t he just wait in my room until I got back? Was he on a deadline or something?
The funny thing is: I barely remembered this game until I started thinking about this column. I couldn’t figure out why it even came up in my memory—and then it all clicked.
I get asked a lot why I self-published my novel or whether I’m actively seeking a traditional publisher (I’m not). I can offer you plenty of logical reasons: the indie label has become more acceptable, the agent querying process was taking too long and the economics of delivering a self-published work have dramatically changed with the development of the ebook. All of these are good, true answers.
But they aren’t the main one—at least not for me.
The truth is I’m running out of time.
Writing novels was something I always wanted to do. In many ways, I feel it is the thing I was born to do. Like many other writers, I am sometimes only 50% engaged in actual real life—there are always stories playing out in my head and they can be rather distracting. Yet for something I genuinely enjoy and view as my destiny, I have wasted a tremendous amount of time NOT doing it.
We can partly blame the traditional publishing houses for this. I finished the first draft of A Soul to Steal in 2001, and had reworked it substantially by 2004. But when it came time to try to publish it, I realized I was up against a vast black wall that was so dark I couldn’t see through it, and so high and wide that I never saw the end of it. It wasn’t that publishers were rejecting the novel—I never even got to that stage of the process. I couldn’t even get agents to read it. It was so disheartening that when my life got busy—kids, more challenging job—I just directed my focus elsewhere.
But it would be a mistake to blame this mostly on the Big Six publishers. I think we all know who the real person to blame is—and I see him in the mirror every day.
It’s true I couldn’t see a way to publish A Soul to Steal. I invested a lot of blood, sweat and tears in that book, and it was going nowhere. But rather than persisting in writing, I gave up. Some of my distractions were legitimate, like my family. Some were definitely not, like trying to reach 100% completion in the single-player mode of Red Dead Redemption.
Two things woke me up from my stupor. The first was reading about Amanda Hocking’s success in publishing her books on Kindle. The second was watching my dad’s progressive deterioration from Alzheimer’s.
I don’t want this to become another post about this, but my dad was diagnosed when he was 63. At the time, he could blog and still carry on a conversation, but writing was difficult. Fast forward six years, and even talking coherently is a challenge for him. It’s been incredibly hard on my mother, my sister and myself, but it has also unfortunately represented something else: my future.
My dad’s mother had Alzheimer’s. Of her sisters who lived long enough, they all succumbed to the disease. The odds that I will eventually get Alzheimer’s are extraordinarily high. When I see what my father has become, I weep for him, but I am also terrified for myself. His mother was diagnosed at 74. He was diagnosed at 63. For some reason doctors can’t explain, people are getting the disease younger and younger.
So if this is my fate—if I’m even fortunate enough to avoid all the other things before then that could kill me, like cancer or a runaway lumber truck on a highway—it’s possible, even likely, that I will be diagnosed even earlier than my father.
Which leaves me wondering: how much time do I have? I’m 37. Can I make it another 26 years until my dad’s age? Or will it be more like 20? 15? 10?
So the decision to self-publish was ultimately an easy one.
I could sit on the sidelines and wait, hoping that somehow I would break through that huge barrier in front of me and score a traditional book contract. But would that ever happen? And how old would I be if it did?
Or I could publish my book, roll the dice that readers would find it and enjoy it, and try to make my dream come true. I looked at the number of years I might have left and decided to focus on doing what I believe I was meant to do.
I read somewhere once that there comes a time when you realize the distance between who you are and who you want to be becomes an insurmountable gulf. I wanted to leap that chasm before it became too wide.
I decided to self-publish because I understand now that the monster I pretended was hunting me when I was a kid wasn’t made up. It’s real and it has a name. It’s called mortality. And it has teeth.

Thursday, May 17, 2012

A Soul to Steal Now Topping the Fantasy Charts: The Benefits of Genre Hopping


I’ve written before about the difficulty of deciding what genre A Soul to Steal belongs in. It’s a mystery that turns into a thriller that then turns into an urban fantasy. Along the way, it contains elements of action adventure and romance to boot.
            For the most part, readers have been excited about the blend of genres, although I’ve also made a few angry in the process. Why? Some were excited about the mystery part of the book but didn’t enjoy it when supernatural elements entered into the plot line. This is a legitimate complaint as far as I’m concerned. If you don’t like the supernatural, the book probably isn’t for you.  
I thought putting the Headless Horseman on the cover was a sign that paranormal elements were included—and I’ve made sure to mention those parts of the book in the description on Amazon—but clearly some didn’t get the message.
            But there are also benefits to genre hopping as well. I originally slotted the novel into Horror/Ghost and Horror/Occult, although I never really felt comfortable about the latter as a category. When I re-launched the book with a new cover in February, I also decided to take it out of Occult and move it to Mystery/Thriller/Suspense. As I detailed here, Amazon doesn’t make it easy to find Horror books in less you specifically go looking for them. Mystery and Thriller, in contrast, is the easiest genre to find.
            But after some of the issues raised in reviews, I started to wonder if Suspense was the best space for the book. Yes, it’s a mystery and a thriller, but it’s also what’s defined as “urban fantasy,” mostly because of the paranormal parts of the novel (which become more significant as the book nears its climax).
            At this stage, I’m also worrying about the two sequels to A Soul to Steal. The second book in The Sanheim Chronicles is in its draft stage—and it fits much easier into urban fantasy than it does mystery. I think fans of the first book will definitely enjoy it—but I also would like all the novels in the series to be sitting in the same place.
            So I decided to try something new during my latest free day promotion on Amazon. I took the novel out of Suspense and moved it to Contemporary Fantasy, hoping to find fans that might not have seen it when it was slotted elsewhere.
            I’m happy to say that so far, at least, it’s paying off. Currently, the book is #1 among FREE fantasy books on Amazon. It’s also #1 in Contemporary Fantasy (Amazon’s description for urban fantasy). I admit it is a thrill to see the novel alongside George R.R. Martin’s Game of Thrones.
            I don’t know, of course, what the result of this experiment will be. Will readers be angry to find a mystery in their urban fantasy novel? I hope not, but you never really know.  But seeing other books in the category, it’s feeling like A Soul to Steal may finally have found its perfect spot.
            Want to find out yourself? The novel is FREE today, May 17, so feel free to download it. If you missed out and are reading this post later, never fear – the novel only costs $2.99, so it’s cheaper than a trip to Starbucks. 


Monday, May 7, 2012

My Novel is Being Featured on USA Today! “An edge-of-your-seat thriller!”


Wanted to share the fantastic news. Over the weekend, USA Today Books featured a terrific review for my novel, A Soul to Steal. Calling it an “edge-of-your-seat thriller,” reviewer Keri English says the novel will keep “you up into the wee hours” and touts its “nice surprise ending.”

“Rob Blackwell introduces the reader to fear in an innovative way: right from the start. A Soul to Steal is simply scary. With the combination of an ancient Celtic myth and the legend of the Headless Horseman, Blackwell's story is a leave-the-light-on kind of page turner….If you like suspenseful thrillers, check out A Soul to Steal.”

Read the rest of the extensive review here: http://usat.ly/KnkqxX

Buy the book here: http://amzn.to/asoul2steal